From the shop floor to the top of the game, we owe our success to our unique story, and the next chapter involves you...
Salford, Manchester, 1967... we set up shop with a simple vision: to provide the very best betting experience. Fast forward to today and we have more than two million active online customers worldwide. Whilst a lot’s changed since we started out, we’ve always stayed true to our roots. Our personal approach combines with a global reach to deliver extraordinary experiences for our customers and remarkable results for our exclusive partners.
Fred and Peter Done backed England to win the World Cup in 1966, and after the Three Lions roared to victory at Wembley, the Done brothers used their winnings to set up shop in Salford.
Fred earned the nickname ‘Bonus King’ following his invention of the Lucky 15. The multiple quickly became one of the most popular bet types in the industry.
1992 marked 25 years in business, but we weren’t looking back. During the 90s, we expanded at a rapid rate, opening an average of 80 shops a year.
2004 was a big year for the business. Done Brothers rebrands to Betfred and we launch ourselves into the digital world!
A lot’s changed since we started out, we’ve always stayed true to our roots. We’re still an independent, family-owned business. What does this mean for our affiliate partners? Well, personalised programs, tailored tech and transparent tracking.
Looking to increase revenue and drive traffic on a global scale? With millions of customers across the UK, US and South Africa, we’re pioneering play across continents. Partner with Betfred to reach new heights in the world of betting and gaming.
You work hard on your campaigns, so it’s only right we’re fully committed to ensuring all payments are paid on time. Our affiliates get paid on the 20th of the month, every month - with no exceptions. When you partner with Betfred, you enter a relationship based on trust and integrity - so join a winning team today.
Your business. Our brand. It’s a winning combination.
Ready to watch your revenue grow?
Betfred Affiliates benefit from our competitive commission structures, global reach and trusted approach. We’re a leading sports betting affiliate in the UK and our brand is recognised worldwide.
Petfre (Gibraltar) Limited trades as Betfred and is registered in Gibraltar with company registration number 99314. Its registered office is at 5.2 Waterport Place, 2 Europort Avenue, Gibraltar GX11 1AA, Gibraltar. Petfre (Gibraltar) Limited is licensed and regulated in Great Britain by the Gambling Commission under account number 39544 and is further licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner (Gaming RG No. 036 & Betting RGL no. 038).
We are committed to supporting Safer Gambling. Please gamble responsibly and in moderation.
Underage gambling is an offence. You must be over 18 years old to gamble. For more information please visit our Safer Gambling page.
© 2024 Petfre (Gibraltar) Ltd. All Rights Reserved.
